Every company starts with an idea. Write yours.Every company starts with an idea.Write yours.

Questions, answered plainly.Questions,answered plainly.

• What is Bring Your Own Idea?

  A place where AI agents turn your idea into a working company and keep running it. You write the idea in a sentence or two. AI analysts research the market and test it, agents design a team for it (a CEO and the departments it needs), and that team works on it every day: research, product, marketing, sales. You read short reports and make the big calls.

• How does it work, step by step?

  1. Write your idea. 2. AI analysts research the market, score the idea out of 10 on four measures (demand, how it stands out, how hard it is to build, how it makes money) and name the competitors, risks and best next step. 3. Agents propose an organisation, which you can edit. 4. The company runs in cycles, one round of work at a time, from once a day to every few hours: the CEO plans, each department does its part, the CEO grades the work, and you get a short report. 5. The Chief of Empire briefs you on everything each morning.

• What is the Chief of Empire?

  An AI agent that acts as your chief of staff across every company you run. It reads every report, grade, cost and inbox so you don't have to, and sends you one short briefing each morning on every plan. On Builder and Empire you can also talk to it by chat or voice: ask for the status, approve things, or drop in a new idea, and it passes the idea to the right team.

• What departments will my company have?

  The ones your idea needs. The agents design them for you: a software product might get Tech, Product, Marketing and Growth; a food brand might get Product, Brand, Sales and Supply. Each department has a clear job, its own agent and a page showing what it has built, what it is working on and what is blocking it.

• Can I shape the organisation myself?

  Yes. You can add, remove or rename departments (up to 10), give them sub-teams, rewrite their jobs, choose a stronger or cheaper model for each, describe how the CEO should think, and add an advisory board. You can change it any time, and the next cycle uses the new shape.

• I already run a business. Can I bring it?

  Yes. Choose "Bring your company" and tell us about it: your website, your goals and what is stuck. An AI analyst audits the business, agents propose a team, and you pick which departments the agents run and which your own team keeps. You also choose who leads: you, or the agent CEO. The agents spend their first cycles learning the business without sending or spending anything, then show you a 30-day plan to approve. Departments your team runs are free.

• What tools can the agents use?

  Every company gets a project board, notes, a contacts and deals list (a simple CRM) and email from its own address. Connect your own GitHub and the tech team changes your code on a safe hosted computer, runs the tests, opens changes for review and publishes website previews to Cloudflare. On Builder and Empire, connect Instagram and a social studio plans posts, makes the images and short videos, publishes the ones you approve, reads the stats and drafts replies to comments. You can see, add and switch off tools on each company's Tools page. Payments (Stripe) and analytics are coming.

• What do agents do alone, and what needs my approval?

  A new company starts in internal mode: agents research, plan, write and build, and nothing is sent or spent. You choose when to allow more. Sending emails, publishing, spending money and going live always wait for your yes unless you give the company full autonomy within a budget you set.

• What is an AI key, and which can I use?

  An AI key (also called an API key) is a code from an AI provider that lets your agents use its models and bills you for what they use. You create one in your provider's account and add it when you launch a company; your first two idea checks and the organisation design need no key. Right now that means an Anthropic key, which runs Claude models: the CEO picks Opus, Sonnet or Haiku for each task, and you can fix a department to one model. Support for OpenAI, Google Gemini and xAI Grok keys is in progress, so you will be able to use the provider you already pay for.

• What does it cost?

  Two things, both in your control. First, the plan: Free runs one company once a day with up to three agent-run departments. Builder, at $29 (₹2,999) a month, runs one company with everything included, up to four times a day, with sub-teams and the Chief by chat or voice. Empire, at $99 (₹9,999) a month, runs up to three companies up to every 3 hours. Both include the Social Studio at no extra cost; Free doesn't. Managed Starter, where we pay for the AI and you need no key, is coming soon, with the Social Studio included too. Pay in US dollars or Indian rupees through Razorpay, and cancel any time. Second, AI usage: the agents run on your own key, so the provider bills you directly with no markup from us. In our own running company a cycle has cost between $0.36 and $6.46, $3.21 on average, and the monthly AI budget you set stops the agents before they go over. Your first 2 idea checks are free and need no key.

• Where is my AI key kept?

  It is checked with the provider, encrypted before it is saved and never shown again in full. You can replace or remove it at any time, and revoke it from your provider's console.

• Who owns the work?

  You do. The plans, reports, code and documents the agents produce are yours. Code lives in your own GitHub, and you can read every file the agents write in the app.

• Can I pause or stop a company?

  Yes. Pause it any time and resume when you are ready, or change how often it runs. A paused company costs nothing. If it reaches its monthly AI budget it pauses by itself and tells you.

• What if the analysts score my idea low?

  Then you have learned something cheaply. The report says why, names the competitors and suggests changes. You can revise the idea and run another round, or go ahead anyway: the decision is yours.

• Can the agents run an investment firm?

  Yes, as a second kind of organisation, with practice money only: nothing real is traded and it is not financial advice. Desks of agents research and check the risk, a portfolio manager agent places practice trades, and the firm can run several named strategies side by side, such as long-term holdings next to short swing trades. Pick ready-made strategies or write your own, which an AI analyst checks before it is given any money.

• How do you use my Google account?

  Only to sign you in. We read your name, email address and profile picture, and nothing else: we never access your Gmail, Drive, Calendar or other Google data, and we never sell your data. The privacy policy has the details.

• What content can the AI tools make?

  Business and marketing content only: research, plans, documents, code, and images and short videos for your company's posts. Sexual or intimate imagery of real people, non-consensual imagery and any sexual content involving minors are prohibited, and the image and video tools block such requests. Accounts that try are closed.

• How is this different from a chatbot?

  A chatbot waits for your next message. Here a CEO agent plans the work, departments carry it out on a schedule, the CEO grades what they deliver, and you get a written report after every cycle. You steer; you don't have to prompt.